Yale Lift Truck Technologies

From concept to show floor, explore Yale’s custom trade show exhibit at Modex for new product launches and meaningful conversations. 

In a supply chain show where product displays compete for attention, the booth had to do two things at once: make the new product launch instantly clear while still creating space for deeper conversations. 

For Yale Lift Truck Technologies at the Georgia World Congress Center, their exhibit didn’t just put products on display but gave them space to run. It shifts the conversation from “what is it?” to “how would this work for us?”

That same thinking carried through the rest of the space.

Interactive screens replaced static messaging, allowing visitors to explore at their own pace. With an open, multi-directional flow, the layout made exploration intuitive, while more private areas were integrated to support meaningful, focused conversations.

As Global Brand Manager, Brad Long shared on-site:

“It’s not just about the volume; it’s about the quality of that discussion.”

An upper deck and two dedicated meeting spaces further support deeper, more intentional conversations with customers at their booth.